The company needed to refresh the design of its flagship print publications. Collector’s items in their own right, the Airfix catalogues provide colourful insights into the company’s products and ethos. Using all our experience of designing multi page publications, SO’s designs helped to re-juvenate the brand and open the colourful and exciting world of plastic modelling to a new audience.
Strategic:
Brand discovery
Brand positioning
Tactics:
Prospectuses
Major publications
Creative:
Campaign concept
Copywriting
Photographic direction
Studio graphic design
and art direction