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Mansfield iCentre
Oakham Business Park
Hamilton Way
Mansfield
NG18 5BR
The Media Centre
11-13 King Street
Margate
CT9 1DA
Work Hub
20-22 Wenlock Road
London
N1 7GU
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Design of catalogues for the iconic hobbyist brand

The company needed to refresh the design of its flagship print publications. Collector’s items in their own right, the Airfix catalogues provide colourful insights into the company’s products and ethos. Using all our experience of designing multi page publications, SO’s designs helped to re-juvenate the brand and open the colourful and exciting world of plastic modelling to a new audience.

Services used:

Strategic:
Brand discovery
Brand positioning

Tactics:
Prospectuses
Major publications

Creative:
Campaign concept
Copywriting
Photographic direction
Studio graphic design
and art direction