Client: Route4 Solutions
Categories: Web Development
Visit the site: www.route4solutions.co.uk
Route4 is a specialist recruitment agency based in Nottingham, UK. They provide driver recruitment for the logistics industry by offering a flexible and responsive recruitment solution focused on placing the right driver in the right position.
A large part of their success is their communication and customer service which has paid dividends for them as they have seen exponential growth over the past few years.
To coincide with a rebrand, Route4 required a dynamic and easy to manage website to publicise their current vacancies, and it interact with third party marketing systems.
The company had an in-house designer, but required a considered development approach to bring the designs, and their new branding to life. Ease of use and accessibility through mobile devices is also paramount due to the international audience they attract as clients.
Route4 also wanted a platform to market their new Courier Service that had recently launched, and needed to build more traction.
SO… The Approach
By defining a tight brief and understanding the challenges Route4 Solutions regularly faced with their previous website, we were able to create a bold and interactive online experience for a user base that ranges from blue chip companies to potential drivers who may only have an arbitrary understanding of English.
Following the brief we were able to consult with their design team to ensure that everything they produced in-house was technically deliverable. By undertaking this together we could ensure we were all working towards the same goal, both for the business and their customers.
From this point of technical clarity, we produced an easy to manage, highly attractive website with an emphasis on the ongoing marketing Route4 will require to grow their business in the future.
Enabling Route4 to grow their services and not be limited by their web platform, both Team SO… and the team at Route4 are excited to see how things will develop over the coming weeks and months.