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Suzuki Motor Corporation

Design of corporate and visual identity system for the MotoGP team

The company wanted a new identity to be created for their iconic race brand. The project involved the creation of a new logotype and was rolled out onto race bike, vehicle and team liveries. The design projected the company’s heritage colours in an exciting new visual package.

Services used…

Strategic:
Brand discovery
Brand positioning

Tactics:
Major publications

Creative:
Campaign concept
Copywriting
Photographic direction
Studio graphic design
and art direction