University of Bedfordshire

The University has worked closely with SO for the last four years to design and produce a suite of prospectuses. Central to the design is the brand proposition that by studying at Beds you will ‘Graduate as a Professional’. The positioning reinforces the central message of the University that its courses are designed to offer a clear career progression. This message is then projected consistently across communications. The ‘Graduate as a Professional’ student recruitment campaign won a Heist Silver award in 2017.