branding
design
digital
A brand positioning and design exercise for a global leader in commercial vehicle safety sensing systems. The message builds on the company’s excellent reputation for providing quality products and service expertise and positions Brigade away from less reliable, cost focused competitors.
The National Extension College required a new website design offering the user easier navigation to choose from the multiple course options. The website projects through the new design, a more human ‘face’ to reflect the brand promise of high levels of one-to-one online time with tutors.
After a brand discovery programme the University’s postgraduate offer has been relaunched. The key challenge is to address the needs of students, industry and staff to help each group work closer together. The new Graduate College has a bold new message and visual style
to reflect its ambition.
Following research with students SO worked with the University to create the reassuring message on all key communications, that they would graduate as career ready professionals.
